Futurist.
Strategist.
Architect.
I've spent two decades at the intersection of hospitality and technology, not as an observer, but as someone who's been inside the deals, the deployments, and the strategic decisions that shape how this industry moves.
My career has been defined by one consistent conviction: technology only matters if it changes behavior. That belief has taken me from Oracle Hospitality to Sabre to Duetto to Salesforce, each move a deliberate step toward the intersection where enterprise technology meets real operational change.
At Salesforce, I serve as Global Industry Strategist for Travel & Hospitality, a role that puts me at the center of how the world's leading CRM company is building its position in an industry being fundamentally reshaped by AI. I partner across product, alliances, marketing, and sales to make sure our industry GTM is coherent, regional teams share best practices, and the right insights reach the right people at the right time.
I also write The Hospitality Blueprint, a Substack publication where I examine what AI, distribution, and shifting consumer expectations actually mean for the hotels, airlines, and technology companies navigating all of it. The goal is never to be first to publish. The goal is to be right.
My speaking is built on the same foundation. I inspire with frameworks. Audiences leave with language they can use and a mental model they'll actually apply.
I'm based in Austin, TX. Frequently in London, Dubai, Singapore, Madrid, and Munich.
Work together →
Where I've been.
Present
Global Industry Strategist
Global point of contact for the execution of industry strategy, partnering across product, alliances, marketing, sales, and enablement. Facilitator and adviser across regional GTM teams, channeling field intelligence to executive leadership and ensuring global best practices are shared rather than siloed.
Present
Industry Advisor
Highly trusted public-facing subject matter expert. Coaching internal leaders, sellers, and solution engineers; refining partner and product strategy; driving global GTM content and activations. Focused on up-leveling industry knowledge across the organization and playing a key role in partner and product strategy.
Feb 2022
Head of Hospitality
Customer-facing travel and hospitality strategy resource. Built GTM content, provided account deal support, and served as industry SME for customers navigating digital transformation.
Senior Roles in Hospitality Technology
20+ years across revenue management, distribution, and enterprise technology, building industry fluency from the inside of the systems that run global hospitality.