Duetto: Director of Strategy | 2016-2018 | Las Vegas, NV:

Responsible for developing and executing strategies to drive business growth and profitability, resulting in a 25% increase in revenue and a 15% increase in market share within the first year. Cross functional team lead to refine the business model, improve operational efficiency and achieve long-term strategic goals.

Independent Consultant | 2015-2016 | London UK, Austin TX :

Executed revenue strategy projects with: Commune hotels, where I helped the brand exceed annual goals of over $5 million by 117%. At Builder Homesite (BHI): I rolled out a 9-Month B2B/B2C Research Project that helped them realize rapid transformation by mapping and executing their New Construction Home Shopper's Journey

Oracle Hospitality: Senior Product Manager | 2002–2010 | Columbia, MD

My expertise allowed me to successfully increase revenue for the globally leading company. I held various roles and played a critical one in the development of Oracle Hospitality's, flagship product Opera, helping grow the business to 90% market share globally with PMS & CRS, myfidelio.net GDS ADS, and API integrations

Cisco Systems : Reg. Sales Administrator | 2000–2001 | Ft. Lauderdale, FL

Responsibility over field, sales, and marketing , including contract, processing, and sales support. Handled prioritizing customer requests for sales campaigns and the collection of global point-of-sale revenue. Exceeded performance targets, revitalizing base goals by adding 25% of quarterly revenue to meet sales targets.

ABS Group: Regional Sales Administrator | 98–2000 | Dubai. UAE

I managed 250 channel partners. Provided general support for the sales division in the EMEA region. Managed contract processing, channel marketing campaigns, communication.

Salesforce | Global Industry Strategist, Travel, Transportation & Hospitality Center of Excellence (CoE) | Nov 2024 - Current

3Com International: Channel Marketing Executive | 96–98 | Dubai, UAE

Managed loyalty programs for MED and EMEA regions. Produced an annual revenue of up to $3 million through distribution channels. I oversaw resellers, VARs, and distribution partnerships, the processing of contracts, and the provision of sales support for the EMEA region.

Global point of contact for the execution of industry strategy—including partnering across product, alliances & channel, marketing, sales, and enablement. Facilitator and adviser across the industry GTM resources in each region/OU, maintaining a global industry perspective, making sure industry GTM teams share best practices, and minimizing duplicate efforts. Channel feedback from the field to the ELT. Manage COO Dist/CRO requests for funding/resources/sponsorship for special initiatives to capture industry opportunities.

• Create executive transparency for the underlying drivers of industry performance, highlighting issues and opportunities.

• Set direction and priorities for industry-relevant content with the rest of the organization and the sales leadership.

• Develop insights for the industry and set direction and priorities for industry-relevant content

• Maintain global governance across all functions to ensure global consistency of industry best practices.

• Report on important competitor moves and suggest mitigation actions.

• Manage and run global Customer Advisory Boards to ensure best practices shared across regions.

• Industry performance reporting for consistent industry execution across all functions

• Coordinate the industry enablement strategy in collaboration with the enablement and regional teams.

• Validate plans and investments from the industry marketing team and channel relevant feedback from the field to product leaders.

Previous Work Experience

Current Work Experience

I championed the power of the Salesforce ecosystem to be the partner of choice for the travel and hospitality industries. Scaled ecosystem solutions to elevate consistent messaging and expertise driving customer success. I deepened engagements with hyper-relevant industry and cross-product solutions, on a global scale.

Salesforce: Head of Hospitality Aug 2020 - Feb 2022

Achieved a 29% increase in revenue and a 32% increase in AVD (YoY) as the GTM lead for travel and hospitality. Solved business challenges by translating problems into viable solutions. Managed and developed global GTM rollouts, content, and activities. I participated in customer meetings that resulted in realized ACV and industry marketshare growth. .

Sabre Hospitality: Principal Product Marketing Mgr. | 2010–2014 | Dallas, TX

I led a global product portfolio and GTM activities for the fastest-growing business unit of a $3B+ company. ($SABR) Responsible for global vision, strategy, driving the design, integration, implementation and launch of a global booking platform that standardized SSOT and unified personalization in travel & hospitality.

Salesforce: GTM Senior Manager July 2018 - Aug 2020

Salesforce: Industry Advisor Feb 2022 - Nov 2024

Responsible for supporting global growth objectives across travel & hospitality, strategically overseeing 10 + crucial sub-segments including airlines, hotels, OTAs, rental cars, TMCs, hotel mgmt., cruise lines, casinos, vacation clubs, and short term rentals tailored to propel sustained growth, and deepen engagement.

Skills

• Salesforce Ranger: Marketing cloud, Service Cloud, Sales Cloud, Data Cloud, and AI, Slack product platform proficiency

• Enterprise GTM, Integrations and Cloud Architecture

• Extensive knowledge of product & platform technology

• Conversational AI technologies GPT-3.5/GPT-4

• Explainable AI (XAI)

• Natural Language Processing (NLP)

• Predictive, Data AI Analytics

• Chatbots and Virtual Assistants

• ​​Systems knowledge: PMS, CRS, CRM, GDS, Loyalty Mgmt.

• Data collection, extraction, and analysis.

• UI/UX design principles; interactive prototyping.

• Payment Systems & blockchain technology

+Business Skills

• Coach, mentor and people developer

• Leadership, management of cross-functional teams

• Analyze and interpret value from data

• Creative problem solving & communication

• Deep understanding of what’s behind meaningful metrics

• Consumer behavior and market research

• Strategic partnership management.

• Sales Training and Development

• Sales Process Optimization

• Sales Enablement Strategy

• Content Creation and Management

+Technical Skills

Education and Associations

• University of Nairobi—BA 1994 International Business

• Pragmatic Marketing Certified (PMC ll) 2013 (PMC ll) 2016

• Former Chair, HTNG Marketing and Commercial Technologies

• Independent lodging, Congress Advisory board member 2024

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